This article from Ad Age talks about mommy bloggers, and even quotes a friend of Zeno's -- Maria Bailey. And here I am, a blogger who happens to be a mom, starting a new one. I agree with Lolita Carrico, founder of Modern Mom (another blog I read), who says that "marketers are getting hip to the fact that they need to address moms more directly." At Zeno, we look at an even bigger picture -- that marketers need to address females more directly. We can help you do just that.
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