What women are talking about -- how to understand them -- and how to reach them.
Thursday, March 29, 2007
I Believe in the Power of the Wife-Ometer
I was amused to read about the "wife-ometer" of Shigeru Miyamoto in BusinessWeek. He says "The wife-ometer measures one variable—the interest level of my own wife" -- and claims that measuring new games on the wife-ometer "helped revive Nintendo."
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