I Believe in the Power of the Wife-Ometer

I was amused to read about the "wife-ometer" of Shigeru Miyamoto in BusinessWeek. He says "The wife-ometer measures one variable—the interest level of my own wife" -- and claims that measuring new games on the wife-ometer "helped revive Nintendo."

Welcome to Our Speaking Female Blog

This article from Ad Age talks about mommy bloggers, and even quotes a friend of Zeno's -- Maria Bailey. And here I am, a blogger who happens to be a mom, starting a new one. I agree with Lolita Carrico, founder of Modern Mom (another blog I read), who says that "marketers are getting hip to the fact that they need to address moms more directly." At Zeno, we look at an even bigger picture -- that marketers need to address females more directly. We can help you do just that.