I read about Campbell's latest soup promotion on mediaweek.com.
"IN PHOENIX FOR SUPER BOWL XLII, five of the NFL stars featured in this season's "Campbell's Chunky" soup "Mama's Boys" campaign are uniting off the field for a soup-er donation. Matt Hasselbeck, LaDainian Tomlinson, Maurice Jones-Drew, Larry Johnson and Todd Heap and their mothers are part of a one-million-can donation to food banks across the country on behalf of "Campbell's Chunky" Tackling Hunger program."
Campbells is continuing to Speak Female by going to one of mom's most basic instincts: feeding and taking care of her kids.
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